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2024年6月
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＃13 競合他社製品と差別化するには機能を高めるな！
今日は医療・ヘルスケアビジネスにおける競合との差別化の話をしたいと思います。他社製品と差別化するには機能を高めるなって…何を言っているんだ、…
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ヘルスケアビジネスの新規参入で成功するための
４大戦略
経営者が知っておくべきヘルスケアビジネスの原理原則、組織の作り方、新規参入失敗を避ける“ヘルスケアビジネスチャレンジマップ”を公開します。
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＃11 ヘルスケア業界では、いきなり新商品を売り込んではいけない！
以前、私が専門としている医学分野の学会で、医療・ヘルスケア機器の展示を見て来たことがありました。そこでは、発売したばかりの新商品が色とりどり…